In the last few weeks and months DCIG has been doing some introspection as it looks to quantify what it does well. As we have done so, we have talked internally as well as with folks external to DCIG who are sources we trust and who give us candid feedback about what we do and how we can do it better. During this period of time we have found room for improvement but we have also found that of the analyst services DCIG does deliver, it performs them in a manner than it most cases beats the competition. (read more)
AUSTIN, TX - April 2, 2012, DCIG, the first industry analyst firm to engage the world with transparency of business and social tools, today unveiled the Interactive Buyer's Guide (IBG) (http://www.dcig.com/ibg), providing the industry's first research-as-a-service for instant product insight. The on-demand service allows for line-by-line product breakdowns, enabling IT professionals to reduce the time spent identifying, collecting, sorting, filtering and rating business-to-business storage software and hardware products for consideration. (read more)

One Hit Wonders

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Recently, I joined the ranks of the iPad owners and have been discovering the myriad of apps available to me to use/goof off with/waste time with. What I have found has been pleasing for the most part, and while I am not likely to become a Ninja Fruits aficionado, or break onto the Angry Birds Pro Tour one of my favorite apps is Pandora Radio. I love music and have it on almost constantly. (read more)
Beginning today, Vital Support Systems is making a bundle of five (5) DCIG's Storage Buyer's Guides available for free download with registration to qualified users anywhere in the US. However, IT server and storage administrators who live in the Midwest may qualify to receive a free journal book as well - shipped to you at no charge and with no further obligation. (read more)

A Self-Inflicted Haircut

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America is a nation of Do it Yourselfers like no other that I can think of. All you need to prove that is to watch a few hours of television and you will see commercials for stores like Home Depot, Lowes, and Ace Hardware, who can outfit the household handy person with the right tools, knowledge, and bravery to tackle almost any project. (read more)
DCIG just celebrated its 4th anniversary of doing outsourced BUSINESS blogging for companies in the high tech space. But where many others have tried and failed at this initiative, DCIG has succeeded by, over the years, unlocking some of the secrets that make it a win-win scenario for both DCIG and its clients. Today I reveal the first of those secrets behind BUSINESS blogging. (read more)

A Matter of Perspective

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I have lived in a city of 11,000 people in Minnesota for the last 10 years and always felt that I knew how it looked quite well. In my campaign for both City Council and Mayor I have walked every street and Cul-de-sac in our city, I know the names of each street and can tell you where I am exactly by just looking around. But even with my high level of intimacy of my city, I found out recently that I was missing out on another view of where I live. (read more)
Have you ever noticed how important numbers are to us as a people? We are fixated with the numeric results of almost everything; football scores, G.P.A.'s, miles per gallon, cost per unit, throughput, capacity, and the number of minutes it takes the delivery guy to get my pizza to my door. (read more)
I was talking to a prospect the other day and they told me that they were debating the value of marketing, channel education, and trying to create market awareness because they were not convinced that it was worth it. They have worked with several analysts, PR agencies, and marketing firms they said, but have not seen the results quickly enough to convince them that it was money well spent, and that they would rely on their sales team to do the educating. (read more)
Apple iPAD IOS 5 "reader" feature and Flipboard validate DCIG's engagement analysis publishing model. Our engagement analysis is designed for information technology and business leaders who need objective product information, without the hassle of signing up for it. Further, we designed our publishing interface to be readable and actionable. Many of our readers read DCIG content using our website, twice as many read with their iPAD, Flipboard and other mobile devices. (read more)

About Offline with DCIG

    This is the part of DCIG's website where DCIG goes offline to talk about how DCIG does what it does as well as how its clients are benefiting from using DCIG's analyst and blogging services.

DCIG Disclaimer

    DCIG writes evaluations of products and services in the storage and electronically stored information (ESI) markets for consumers, public relations firms, business analysts and other interested companies. Our analysis is an informed inside look made possible through business blogging agreements.

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