Mise en Place for Your Marketing and Sales Efforts
I am sparing you from classic TV and Movie analogies this month and am going to share one of my other hobbies as an example of how you need to think about marketing, content, and DCIG. I am going to talk about cooking....yes cooking. I love to cook and because the German language (which I speak) does not have anything that says what I am after I am left to quoting the French (which causes me pain but that's a subject for another blog entry.)
The French term Mise en Place is a cooking term used to convey the need to have all ingredients prepared and ready to go before you begin your cooking endeavor. Mise en Place is what you see on the Food Network where chefs will have little ramekins full of chopped veggies, spices, herbs, and whatnot all lined up for use without having to chop it up as you go.
So what in the world does this have to do with DCIG and your content needs you ask? Has Jim been drinking before he is writing this blog, is he in pain and why? Well here is why this matters.
You are a storage industry vendor with a fantastic product (congratulations by the way) and you are about to conquer the world with round A funding in your bank account and some snazzy sales folks on staff, you are ready to hit the bricks and close some deals.
But as your sales staff is out there they are being asked for things like case studies, white papers, and some sort of web presence other than your really cool Flash laden web site.
They are now NOT closing deals and are instead writing case studies based on clients you may not have, or are writing white papers (poorly I might add) and are consuming large quantities of your cash in the pursuit of a deal....Mise en Place comes in here folks.
LONG before you hired your first sales person you should have chartered a white paper and some case studies from customers you likely closed yourself as a business owner or VP level personality. You should have had this content ready to go before you started "cooking", and should have had it on your web site to download before you started selling.
For those that have been around for a long time, you are just as guilty, you have created new products and have marketing collateral, but have no case studies and are relying on your name, sales folks, and lots of cocktail napkins being drawn on at a bar as your sales force buys prospects lots of drinks trying to convince them that the new product is the right fit for them.
Mise en Place....DCIG is a company that is ready to help fill your ramekins full of case studies, white papers, blogs, executive white papers, and webinars. We are here to equip your sales force and channel partners with tools that will help close deals, and believe me when I tell you, I have spoken to sooooooo many of you out there that are guilty of what I described above.
Give me a call today to talk about getting your company ready to go to market with new products or whether you are about to launch an entire company around a product, because you are not going to gain market share if you are not able to educate prospects and work them through the sales cycle. You need content, and that is something we can do for you here at DCIG.
Bon Appetite!!
The French term Mise en Place is a cooking term used to convey the need to have all ingredients prepared and ready to go before you begin your cooking endeavor. Mise en Place is what you see on the Food Network where chefs will have little ramekins full of chopped veggies, spices, herbs, and whatnot all lined up for use without having to chop it up as you go.
So what in the world does this have to do with DCIG and your content needs you ask? Has Jim been drinking before he is writing this blog, is he in pain and why? Well here is why this matters.
You are a storage industry vendor with a fantastic product (congratulations by the way) and you are about to conquer the world with round A funding in your bank account and some snazzy sales folks on staff, you are ready to hit the bricks and close some deals.
But as your sales staff is out there they are being asked for things like case studies, white papers, and some sort of web presence other than your really cool Flash laden web site.
They are now NOT closing deals and are instead writing case studies based on clients you may not have, or are writing white papers (poorly I might add) and are consuming large quantities of your cash in the pursuit of a deal....Mise en Place comes in here folks.
LONG before you hired your first sales person you should have chartered a white paper and some case studies from customers you likely closed yourself as a business owner or VP level personality. You should have had this content ready to go before you started "cooking", and should have had it on your web site to download before you started selling.
For those that have been around for a long time, you are just as guilty, you have created new products and have marketing collateral, but have no case studies and are relying on your name, sales folks, and lots of cocktail napkins being drawn on at a bar as your sales force buys prospects lots of drinks trying to convince them that the new product is the right fit for them.
Mise en Place....DCIG is a company that is ready to help fill your ramekins full of case studies, white papers, blogs, executive white papers, and webinars. We are here to equip your sales force and channel partners with tools that will help close deals, and believe me when I tell you, I have spoken to sooooooo many of you out there that are guilty of what I described above.
Give me a call today to talk about getting your company ready to go to market with new products or whether you are about to launch an entire company around a product, because you are not going to gain market share if you are not able to educate prospects and work them through the sales cycle. You need content, and that is something we can do for you here at DCIG.
Bon Appetite!!
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