Products: Enagement and Licensed Analysis, Buyer's Guide, etc
Sponsored Content: Engagement Analysis
Executive White Paper
An executive white paper (EWP) is a document that is generated from the content contained in a blog, distilled down into a two sided single page document. The virtue and utility of this product is that it takes already vetted blog content and puts a longer shelf life. This is done by giving it to direct and channel sales people. They in turn will put it in the hands of an executive level buyer. Executive level buyers do not realistically have the time to read 10 page white paper. An informed, yet succinct buying level overview encourages them to make a decision.
The time to create this document is a matter of days once the blog content is signed off on and can be presented back as a PDF or professionally printed for your trade shows.
Blogging
Blogging is where DCIG got its start in engagement analysis. We work with clients who need electronic content via engagement analysis. The content is then injected into the market on a regular basis.
We derive the content from a briefing that is undertaken with one of our analyst's. The briefing is distilled to digestible concepts or ideas. The analyst will create an outline, send it back to the client who approves, veto's or edits it for confidential or product errors. Then the analyst writes a roughly 500-900 word piece that is published on DCIG.com.
The time frame to complete this activity is approximately 1-2 weeks under ideal circumstances.
Case Study
Case studies are a 4-6 page document that is created after an engagement of DCIG, the Vendor sponsoring it, and an end user. DCIG will take a briefing with the vendor, and take from that the intent they have in mind, and then interview the end user
DCIG case studies support your product with our stamp of engagement. A DCIG stamped case study sends a signal that someone besides the vendor confirmed the story. DCIG adds an eyewitness approach to a case study that might be construed as hearsay. Sales people need tools to send a signal to customers of familiarity to business or technical situations.
After the initial engagement, the document is typically created in 3-6 weeks.
Whitepapers
DCIG creates two types of white papers: standard (4-6 pages) and full length white papers (10-15 pages) in much the same way we do other content documents.
With either type, a DCIG analyst will take one or more briefings, create an outline, review and revise the outline with the you, and then begin to create the document. It will typically focus on a topic that is of crucial importance to the company sponsoring the document whether, e.g. new product, new market or competitive landscape comparison.
The time frame to complete a white paper is 4-8 weeks, depending on agreement of the outline and content editing.
Webinar, Podcast, etc
These online-realtime products have a duration of 20-40 minutes and are derived from a DCIG analyst briefing and created in an electronic re-broadcast-able format. Typical format is in an interview or monologue style.
They will typically focus on a topic that is of crucial importance to the company sponsoring the document whether, e.g. new product, new market or competitive landscape comparison.
The time frame to complete is 3-4 weeks, depending on agreement of the outline, format etc.
DCIG analysts choose a topic for a Buyer's Guide that is a reaction to a problem in the market. The problem is numerous vendors and products in the market where sufficient market confusion exists for an end user.
It is that very problem that DCIG seeks provide clarity for the end user. The end users face a tough buying decision and desire an end users view on the market landscape they are surveying.
A DCIG analyst sends out surveys to all vendors in the space being covered in the Buyer's Guide. Responses are compiled, scored, ranked and written up. The result is a 50-90 pages Buyer's Guide document used by business technology leaders who recommend and purchaser software and hardware.
After initial completion, the Buyer's Guide is then offered for license to the winning vendor. Prior to the completion of the guide, there is NO sponsorship of Buyer's Guides. The Buyer's Guide is created knowing there will be a winner, but we let "the chips fall where they may on the results."
Buyer's Guides are a lead generation miracle for the licensee's to date. Each licensing company thus far has used the Buyer's Guide as an online lead generation efforts. Lead generation exceeds thousands of leads.
Why is the Buyer's Guide so successful for your market? Simply put, end users who buy and recommend are looking for the information contained in the guide, DAILY! They are looking for a tool that will refine the purchasing process. They told us, we want one that will allow us to reduce the time required to vet products, and then skip ahead to 4-5 vendors who meet our criteria. Then we can interview them, test their products and make a final purchasing decision.
The Buyer's Guide has been heralded by end users as the type of tool that they have needed for years. One end users at a mid-size company said "The [Buyer's Guide] is the most complete overview of the marketplace that I have ever seen!" Many others have applauded DCIG for the vision to do something as bold as we have.
Executive White Paper
An executive white paper (EWP) is a document that is generated from the content contained in a blog, distilled down into a two sided single page document. The virtue and utility of this product is that it takes already vetted blog content and puts a longer shelf life. This is done by giving it to direct and channel sales people. They in turn will put it in the hands of an executive level buyer. Executive level buyers do not realistically have the time to read 10 page white paper. An informed, yet succinct buying level overview encourages them to make a decision.
The time to create this document is a matter of days once the blog content is signed off on and can be presented back as a PDF or professionally printed for your trade shows.
Blogging
Blogging is where DCIG got its start in engagement analysis. We work with clients who need electronic content via engagement analysis. The content is then injected into the market on a regular basis.
We derive the content from a briefing that is undertaken with one of our analyst's. The briefing is distilled to digestible concepts or ideas. The analyst will create an outline, send it back to the client who approves, veto's or edits it for confidential or product errors. Then the analyst writes a roughly 500-900 word piece that is published on DCIG.com.
The time frame to complete this activity is approximately 1-2 weeks under ideal circumstances.
Case Study
Case studies are a 4-6 page document that is created after an engagement of DCIG, the Vendor sponsoring it, and an end user. DCIG will take a briefing with the vendor, and take from that the intent they have in mind, and then interview the end user
DCIG case studies support your product with our stamp of engagement. A DCIG stamped case study sends a signal that someone besides the vendor confirmed the story. DCIG adds an eyewitness approach to a case study that might be construed as hearsay. Sales people need tools to send a signal to customers of familiarity to business or technical situations.
After the initial engagement, the document is typically created in 3-6 weeks.
Whitepapers
DCIG creates two types of white papers: standard (4-6 pages) and full length white papers (10-15 pages) in much the same way we do other content documents.
With either type, a DCIG analyst will take one or more briefings, create an outline, review and revise the outline with the you, and then begin to create the document. It will typically focus on a topic that is of crucial importance to the company sponsoring the document whether, e.g. new product, new market or competitive landscape comparison.
The time frame to complete a white paper is 4-8 weeks, depending on agreement of the outline and content editing.
Webinar, Podcast, etc
These online-realtime products have a duration of 20-40 minutes and are derived from a DCIG analyst briefing and created in an electronic re-broadcast-able format. Typical format is in an interview or monologue style.
They will typically focus on a topic that is of crucial importance to the company sponsoring the document whether, e.g. new product, new market or competitive landscape comparison.
The time frame to complete is 3-4 weeks, depending on agreement of the outline, format etc.
Unsponsored Content: Licensed Analysis
DCIG analysts choose a topic for a Buyer's Guide that is a reaction to a problem in the market. The problem is numerous vendors and products in the market where sufficient market confusion exists for an end user.It is that very problem that DCIG seeks provide clarity for the end user. The end users face a tough buying decision and desire an end users view on the market landscape they are surveying.
A DCIG analyst sends out surveys to all vendors in the space being covered in the Buyer's Guide. Responses are compiled, scored, ranked and written up. The result is a 50-90 pages Buyer's Guide document used by business technology leaders who recommend and purchaser software and hardware.
After initial completion, the Buyer's Guide is then offered for license to the winning vendor. Prior to the completion of the guide, there is NO sponsorship of Buyer's Guides. The Buyer's Guide is created knowing there will be a winner, but we let "the chips fall where they may on the results."
Buyer's Guides are a lead generation miracle for the licensee's to date. Each licensing company thus far has used the Buyer's Guide as an online lead generation efforts. Lead generation exceeds thousands of leads.
Why is the Buyer's Guide so successful for your market? Simply put, end users who buy and recommend are looking for the information contained in the guide, DAILY! They are looking for a tool that will refine the purchasing process. They told us, we want one that will allow us to reduce the time required to vet products, and then skip ahead to 4-5 vendors who meet our criteria. Then we can interview them, test their products and make a final purchasing decision.
The Buyer's Guide has been heralded by end users as the type of tool that they have needed for years. One end users at a mid-size company said "The [Buyer's Guide] is the most complete overview of the marketplace that I have ever seen!" Many others have applauded DCIG for the vision to do something as bold as we have.
Buyers Guides
